Most corporate social media policies are all about keeping employees intelligent about what and how they post on a company blog. Here at DenTek all the social media is handled by one person… me, so all the internal regulation is pretty simple.

When I got the assignment to write this policy I knew it couldn’t be about what I was promising the company, it had to be about what I’m promising you, the reader. These are the rules I tweet, post, and blog by, and I hope they’ll dispel any doubts about what DenTek’s goals are on the Internet.

1) We define social media as any form of media that enables public interaction with and between consumers. This includes but is not limited to Twitter, Facebook, YouTube, and personal blogs.

2) We will NEVER pay bloggers or other consumers to give us a good review. Period.

We do, however, frequently send out samples of new products to learn what consumers think. We encourage honesty in all of those reviews and require disclosure in the form of the following disclaimer.

*This review is a result of a feedback campaign by DenTek Oral Care, Inc. The recipients were asked to give their honest opinion about the product they received. Good reviews were not incentivized and poor reviews will not be censored for their opinion of the product.

If you don’t see this, it’s likely we weren’t involved.

3) DenTek enjoys a relaxed, casual work environment, and that attitude is what we try to convey online. DenTek posts are meant to be informative and entertaining, not offensive. If anything objectionable appears on a DenTek site or profile, please inform us and the issue will be addressed promptly.

4) We will respond to all questions and comments as quickly and accurately as possible. You can contact us through the following avenues:

Twitter – @DenTek

Facebook – DenTek Oral Care or DenTek Professional

Email – Consumer affairs: info@dentek.com

Phone – Consumer and professional affairs: 1-800-433-6835

5) If you choose to share your personal information with us, please read our Privacy Policy to understand more about how we keep your information safe.

DenTek has two main reasons for using social media: informing consumers and engaging them in conversation. The internet offers unprecedented scope and speed of communication, and we want to use that to tell you about ways you can save money and improve your health. But, more importantly, we want YOU to use it to tell us how we can better serve you.

A lot of companies have violated consumer trust in social media, so we know we have to prove ourselves before we can expect honest interaction. The policy outlined above is designed to make you more comfortable with talking to us directly through social media. If you feel we’ve left something out or made something unclear feel free to let us know.

Tags: introduction, social media policy

This entry was posted on Wednesday, October 21st, 2009 at 2:15 pm and is filed under Housekeeping. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.