Archive for November, 2009

Guest Post: Brian, Director of Internet Marketing

Thursday, November 19th, 2009

BrianpostAbout 15 years ago it dawned on me that change was about to wash over a mostly unsuspecting population. I was still in college, and as a young, eager entrepreneur I quickly secured a domain name and created a website for then karaoke hosting business. Had I known then what I know today, I would be somewhere warm and tropical living off the income of my smart domain name investments. But, as it turns out, the internet had other plans for me. Little did I know they would involve making lives healthier through oral care.

Fast forward to the present, and DenTek. Often times people I talk to don’t know the DenTek name, but when I explain to them what a floss pick is they instantly recognize the product. We love that you know our products, but we’d love even more if you knew we made them! Chances are you have seen us at Walmart and Target, or maybe your dentist used DenTek floss on your last visit, or perhaps a friend or family member already used our products. We can reach more people on the Web than through any other medium, and our presence on the Internet is all about getting to know you and getting you to know us. We’ll be appearing in front of you as much as we can online.

We are fortunate to have a small but mighty team of people working on our online efforts, and everyone has a role to play in how we serve our customers and introduce ourselves online. When you see our posts on Twitter or Facebook, or read a blog post (besides guest posts like this one), you know that Emily is there. When you use our site, enjoy the easy-to-use features, or buy something from our store, you can know that Joe built it and is always working to keep it running smoothly. When you get one of our emails in your inbox, you know that Tim the Intern probably designed it, and I pressed the send button to get it to you. All of us are working everyday to make your experience with DenTek online the best it can be, with the goal of being just as good, if not better, than our much larger competitors in the oral care world.

We are always looking for feedback from our friends, customers, fans, and critics. Please, if there is anything you’d like to see, or anything you think we could do better, please don’t hesitate to let us know.

Posted in Uncategorized | 2 Comments »

Refresher Course in Flossing Technique

Thursday, November 12th, 2009

CB049519If you read Monday’s post, you know it’s been a while since we’ve paid attention to non-pick flossing. Now that we’ve launched our three pick-less dental flosses, it might be a good time for a refresher course in technique, right?

Here are some good things to remember when flossing the old-fashioned way:

  • Wrap around your middle fingers, not index fingers. You’ll need your index fingers to grip the floss with your thumbs and guide it gently between your teeth.
  • Clean below the gumline. Your teeth extend below your gumline, making a perfect place for plaque to hide. Gently rub your floss against your tooth beneath your gumline to scrub out the plaque and food that gets caught in there.
  • Curve the floss around your teeth like this while gently flossing instead of going straight up and down. This will clean a larger surface area and avoid tearing up your soft gum tissue.
  • Be gentle. Oh. Have I said that already? That’s probably because it’s really important. Flossing too hard can do some serious and painful damage to your gums. Take it easy and avoid uncomfortable cuts and bleeding.

One more thing to remember is to keep at it, even if it’s  uncomfortable or your gums bleed at first. It takes a little while for your mouth to get used to being flossed, but if you make it a habit any discomfort will most likely fade. If pain persists, definitely take it up with your dentist.

Ready for our first guest post? Check back Monday!

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Posted in Products, Tips | 1 Comment »

3 New Ways to Floss Like a Pro

Monday, November 9th, 2009

DenTek has always been in love with the floss pick. We love people who use floss picks. We’ve been all about floss picks and floss pickers for so long we almost forgot what normal floss was for.

Almost.

But! What we love more than floss picks is healthy teeth, and healthy teeth for everyone. So, with much fuss and research and playing with string, DenTek has finally found solutions for those who love dental floss. We know you’ll find exactly what you need in one of our three dental flosses. Take a look. (P.S. There’s a great deal at the end of the post.)

Comfort Clean Soft Easy Sliding Floss

Comfort Clean

Who it’s for: Tight contacts, sensitive gums

Comfort Clean is made of a very thin, slippery material that’s great for getting between tight teeth. We’ve waxed it to give you a better grip and folded the tape to protect your gums from sharp edges. If you’ve ever used our Comfort Clean or Easy Angle floss picks, you’ll recognize the taste and feel of this floss between your teeth.


Triple Clean Deep Cleaning Floss

Triple Clean

Who it’s for: Deep cleaners, slightly wider contacts

You’ll recognize Triple Clean floss from their sister floss picks. This thin nylon floss is designed to give you a thorough, squeaky clean. The tiny microfibers grab food particles and scrub plaque from between your teeth. We waxed it for easy sliding to make sure you can floss without having green shreds of nylon stuck between your teeth.


Complete Clean Textured Easy Sliding Floss

Complete Clean

Who it’s for: Everyone!

This is the ultimate floss. It’s two strands of floss twisted together to form a thin, super-strong, textured floss that cleans gently and thoroughly between anyone’s teeth. The minty wax provides texture for a solid grip, and the pockets created by the twisting effortlessly grab plaque and food bits.


So there you have it: DenTek’s new offerings for the full spectrum of individual tastes. Ready to try it? I have a secret for you. The Mystery Product, the one that only costs $2? It’s a combo pack of all three flosses! Grab it fast while supplies last!

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Posted in Deals, Products | 3 Comments »

Coming Up: November 09

Thursday, November 5th, 2009

iStock_000007860540SmallHere’s a sneak-peek at what you’ll see on the DenTek blog in November:

  • An intro to our new line of dental floss (get it? line of floss? sorry…) and how to make it work for you. (Secret: I’ll tell you how to get all three for just $2!)
  • GUEST POST: Brian, our director of all things Internet, will be sharing his thoughts on why DenTek exists online and how it benefits you.
  • Black Friday deals and deep discounts to kick off your holiday shopping.
  • “Uncle Joe? You’ve got a little something…”: Holiday teeth-cleaning etiquette.

Stay tuned and don’t forget to check us out on Twitter and Facebook for frequent updates on all things dental.

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Posted in Coming up | 2 Comments »

Oral Healthcare Can’t Wait

Monday, November 2nd, 2009

The recession is making everyone watch their wallets more closely, and dentist visits seem to be the first thing to get cut from the family budget. This is a dangerous move, and could end up costing American families thousands of dollars in the long run. That’s why the Dental Trade Alliance developed the Oral Healthcare Can’t Wait campaign, a national effort to educate dentists and patients about the importance of keeping up good dental care during tough times.

Prevention is the key concept here, and these are some reasons why the dentist is worth it:

  1. Prevention is cheaper! Let me put it this way: spend $100 now to fill a tooth or $1000 later for a root canal or crown. Not a tough choice, right? Recession or not, $900 looks much better in your bank account than your dentist’s.
  2. If it hurts, it’s too late. Even in a good economy, many people put off going to the dentist (or doctor, for that matter) until something starts to hurt. Chances are a dentist could have discovered the problem at an early, less painful stage, which means fewer missed days at work due to pain or dental appointments.
  3. Many serious issues won’t hurt. Some dental problems like bruxism, TMJ, gingivits, and even some types of cancer don’t hurt at first, but a good dentist can spot the warning signs and stop problems before they start.
  4. Free stuff! Sure, it may look like just a toothbrush an a tiny tin of floss, but those free tools are just what you need to prevent larger problems. Good daily oral care, like brushing and flossing, keep all kinds of dental problems at bay, which means less chance of time-consuming and expensive dental emergencies.

Want more information? Check out www.visityourdentistnow.com for more information and helpful links to trusted dental care sources like the American Dental association. Like what you see? Tell your dentist to check out www.oralhealthcarecantwait.com to get more information on the program.

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Posted in Tips | 1 Comment »